Dr. Isa Hofmann, M.A.
Consultant for communication, marketing and innovative strategies
- Journalist/ Author/ Publicist
- Moderator/ Keynote Speaker for future-fetched topics
- Trade show-expert
- Multilingual communcation and moderation
- Long-standing member of German Association of Journalists (DJV), www.djv.de
- Member of the program committee of the Global Fiber Congress (GFC-Dornbirn), www.dornbirn-gfc.at
Since my studies in Bonn and Paris, I have been actively involved in journalism, always being a member of the German Association of Journalists (DJV). After receiving my PhD in Bonn, I went through a journalistic training with various stations, first in the editorial department for local reporting of the Mainzer Rheinzeitung and a national student magazine. I also got to know the medium of television during an internship in the cultural editorial department of the ZDF. Here I supported planning and accompanied the shooting of a literary documentary in Turin and Venice. In my various professional positions, writing has always been crucial. I wrote numerous editorials in specialist publications, as well as essays and articles in anthologies.
As a contributing editor to the renowned JEC COMPOSITE MAGAZINE of the JEC Group based in Paris, France, I have been writing regular reports since 2017. The Magazine is geared to nearly 50,000 composites professionals worldwide.
Moderation & Keynotes
I have been giving presentations on various specialist topics at international conferences and workshops for many years. In doing so, the knowledge of current trends and the familarity with the latest studies of the leading future institutes have always been very helpful. For me personally, change processes are always exciting and inspiring. During my long-standing self-employment, I learned how to be resilient and to accept change processes with the necessary openness and enthusiasm. At various European fora, I have continuosly given presentations on topics related to digital transformation and the challenges of digital leadership. Moderation of (press-)conferences, lecture blocks and round tables are part of my core competences.
Expertise in trade show participation
Before founding IHOFMANN, I was working for Messe Frankfurt GmbH (1989-2003) in various managerial positions, as press and PR spokesperson and marketing director. In 2000 I was conceptualizing and introducing the innovation platform "Avantex - International innovation forum and symposium for hightech apparel textiles". 14 years of trade show experiences on all continents with the corresponding international network, are the background for numerous successful trade show events that I organized for my clients. Whether international trade media conferences with a broad print and online coverage or national TV and radio reporting of product launches on the occasion of leading trade shows - with smart orchestration, the media echo is guaranteed.
After studying humanities (including philology, history of arts and islamic studies with a master´s degree) and passing the 1st and 2nd state examinations for the teaching profession at high schools in Bonn and Paris, I gave lectures at grammar schools and adult education institutions. Following my master´s degree, I worked for more than a year as a research assistant at the Department of Romance Languages at the University of Bonn. At the same time, I continued my academic education and passed my PhD (summa cum laude in 1987).
Since 2019, I have been a lecturer at the RheinMain University of Applied Sciences and the Fresenius University of Applied Sciences in Wiesbaden in various departments (interior design, informatics, media and applied social sciences). I have been teaching the topics marketing, digitization and entrepreneurship, thus being up to date with current trends and developments. Furthermore, I have been involved in several scientific projects.